DoCoMo--Japan's Wireless Tsunami: How One Mobile Telecom Created a New Market and Became a Global Force

DoCoMo--Japan's Wireless Tsunami: How One Mobile Telecom Created a New Market and Became a Global Force Free eBook download.
Publisher: AMACOM/American Management Association | ISBN: 0814407536 | edition 2002 | PDF | 256 pages | 8,2 mb


Americais just waking up to the vast potential of the wireless Web. In Japan,nearly a third of the population already works, plays, and shops withwireless, continuously connected to a universe of data, services, andcommunities.


The forceresponsible is a young company with a name that means "anywhere" inJapanese: DoCoMo. Another case study that examines a specificcorporation for management lessons it can share with others,DoCoMo--Japan's Wireless Tsunami takes a riveting look at the world’ssecond-largest mobile phone service that has, after only two years, acustomer base as big as AOL’s. Don’t think of this book as an apologyfor the languishing telecom industry. Instead, it’s an inside look athow creativity and innovation were nurtured at one of the world’sstodgiest companies--Nippon Telephone and Telegraph--and how a smallteam of committed visionaries never said "Never" and created DoCoMo’sextraordinarily popular I-mode technology.
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Posted in: Telecommunication