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Ashgate (September 28, 2009) | English | 0754676323 | 272 pages | PDF | 2.92 MB
Uniquely,it provides chapters not only by academic experts (in sciencecommunication, metaphor analysis, the public understanding of science,the sociology of science and the sociology of expectations), but alsoby practicing science writers. "Communicating Biological Sciences"presents a novel and rigorous investigation of science writing andscience communication that will appeal not only to science writers andscientists, but also to scholars of sociology, science and technologystudies, media and journalism.
Recent scandals in thebiosciences have highlighted the perils of communicating science. Manyobservers have therefore begun to ask questions about the pressures onscientists and the media to hype-up claims of scientific breakthroughs.Journalists, science writers and scientists themselves have to reportcomplex and rapidly-developing scientific issues to society, yet workwithin conceptual and temporal constraints that shape theircommunication. To date, there has been little reflection on the ethicalimplications of science writing and science communication in an era ofrapid changes in science, society and technologies of communication."Communicating Biological Sciences" discusses the 'ethics' of sciencecommunication in light of recent developments in biotechnology andbiomedicine. It focuses on the role of metaphors in the creation ofvisions and the framing of scientific advances, as well as their impacton patterns of public acceptance and rejection, trust and scepticism.
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