Driving Results Through Social Networks: How Top Organizations Leverage Networks for Performance and Growth

Driving Results Through Social Networks: How Top
Organizations Leverage Networks for Performance and Growth Free eBook
download.

Jossey-Bass (January 9, 2009) | English | 0470392495 | 240 pages | PDF | 1.26 MB





Driving
Results Through Social Networks is filled with illustrative examples
from such successful companies as Procter & Gamble, Microsoft,
United Technologies, Novartis, and Mars that have used network analysis
to yield actionable insights and measureable business impact.





Driving
Results Through Social Networks shows executives and managers how to
obtain substantial performance and innovation impact by better
leveraging these traditionally invisible assets. For the past decade,
Rob Cross and Robert J. Thomas have worked closely with executives from
over a hundred top-level companies and government agencies. In this
groundbreaking book, they describe in-depth how these leaders are using
network thinking to increase revenues, lower costs, and accelerate
innovation.
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